Contemporary Portrait Artist Giuseppe Simpatico
Artist Statement and Biography
A professor at Art School once divulged "the better you are at drawing,
the better your work in any medium will be", and for Canadian
designer/artist Giuseppe Simpatico drawing encompasses a sense of
freedom that has kept him inspired since then. His career as a web
designer allows him to create daily using more modern applications, yet
he still enjoys exploring his humble roots where it all stemmed from,
sketching with a pencil and paper.
After graduating from University of British Columbia Okanagan with a
Fine Arts Degree, Giuseppe continued to study digital design and web
development at Kelowna's Centre for Arts and Technology. During his
attendance at CATO he worked as a freelance designer and FLASH animator,
and after graduation help co-found
Artistech Newmedia Inc. At Artistech he and his partners built a well respected
Digital Agency,
attracting clients on a national level such as BigSteelBox, Big White
Ski Resort, Alliance Films Canada and Best Buy Canada. With their
diverse client base it has allowed the company to become one of the
largest digital agencies in British Columbia.
Using traditional mediums and discovering technology
As he learned more about programming and digital design, Giuseppe saw
the potential of how the creative design process could be more efficient
than what he had done in the past. “In art school if I wanted to do a
painting from a photo, the process was lengthy. For instance, I would
have to take the perfect photo, develop the film, stretch my canvas,
purchase the paints, and that was all followed by hours of painting”.
He explains that the days of worrying about "the process" are gone, and
because of technology his ideas that used to stay as ideas are now being
developed and showcased.
Giuseppe has been experimenting with combining traditional techniques
& technology to restyle his drawings into something exclusively
his. “By completing my drawing in a digital setting I have the ability
to be more subjective with my pieces than I have in the past. It allows
me to be more efficient during the entire process which I love…
sometimes I’ll stumble upon a new technique and come up with something
that’s a complete surprise."
“As I continually explore the techniques of
digital drawing,
I find myself blurring the line between fine art and modern design.
I’m unsure as to what is next – and because of this I’m always excited
about my next piece!”